What Did People Traditionally Use For Makeup
Ever wanted to know about the real 1960s makeup, pilus, and way looks? Perchance yous would like to recreate the sixties style for a special occasion?
After over 36 hours of enquiry, we reveal (with citations) the historically accurate makeup and style looks from the sixties.
Whether you're interested in the mainstream mods, or the more niche blossom power hippies, our mail service has got you covered!
Just keep reading for the truly historically accurate 1960s makeup, hair, and style!
The 1960s Makeup Look
In the late 1950s and early 60s, women were heavily inspired by Hollywood icons Marlyn Monroe and Elizabeth Taylor. Many women at the fourth dimension wore the classic cat-centre with dark biconvex brows and a contour color through the eyelid for definition. While lips were brighter in the 1950s, the stake lip tendency started to appear in the early 1960s.1
The shift in makeup trends was visible through the new updated looks of iconic 50s and 60s celebrities. Audrey Hepburn's makeup changed somewhat between the 2 decades, though she did keep her signature doe-eyed wait the same. A contrast to the dramatic brow and cherry lip in the fifties, Hepburn sported a thinner, lighter brow and wore a stake peach-pink color on the lip through the early on 1960s.2
A number of dissimilar makeup styles and subcultures began to emerge in the 1960s.
1960s Makeup For Mods
When you think of 1960s makeup, the mod look is probably what comes to heed. The modernistic style was captured by a heavy awarding of makeup with all of the emphasis on rounded and expressive youthful eyes. Mods originated in London and rapidly spread to the Us with the growing worldwide popularity of Twiggy and Edie Sedgwick.3
Models Twiggy and Jean Shrimpton made the youthful mod contoured-and-dramatic eyes with full-and-spiky lashes and light-pouty lips popular in the mid-1960s.1
Blossom Power Hippies
The hippy movement began in the late 1950s/early 1960s, yet, it gained in popularity in the mid-tardily 60s, (particularly in 1966/67), and marketing of makeup products targeted towards hippies really took off in the 1970s.4
While the mod tendency was quite a hit look, the hippies kept it more natural in terms of bodily makeup simply oftentimes used face up paint and colors on their confront and body.3
Related: Check out our breakdown of the iconic 1990s grunge look!
Like the beatniks earlier them, many hippie women in the 1960s wore no makeup at all. Face up painting was particularly mutual for concerts (much like people do at Glastonbury or Coachella today). Taking inspiration from the mod trend, some hippies opted to article of clothing a lot of mascara. Hippies also sometimes drew a third eye on their forehead as a nod to Eastern religions.5
Similar the 1920s, makeup was often viewed every bit a statement in the 1960s, and once again at that place were varying opinions on the utilize of cosmetics within the feminist motility. Some feminists viewed makeup as a tool of oppression, while others believed that edgy mod and hippy looks were a symbol of moving on from the set rigid roles that women in their mothers' generations were expected to follow.3
Eyes On The Prize
The eyes were the main focus of the makeup fashion in the sixties. This look consisted of heavy fake lashes, thick eyeliner, and a contoured result eyeshadow expect.6
"There you can use a lot (on the eyes), eyeshadow, eyeliner, and lashings of mascara plus false eyelashes – even faux eyebrows I should think – provided you've managed to master the art of putting them on and keeping them in identify" – Mary Quant4
Eyeliner & Eyeshadow
The liner eye makeup look of the 1960s was heavily influenced by famed 1920s flapper girl Greta Garbo.2
Mods drew dramatic eyeliner on both the upper and lower hat.7
Eyeshadow was cleverly used to create a contrasted contour look in the centre socket. This typically consisted of a light shadow on the lid and under the brow bone, with a much darker shade just to a higher place the crease.vii
The idea of blending shadow shades together actually came well-nigh in the 1960s. Only blue and green shadows were ordinarily available beforehand in the same meaty, and they were rarely mixed together on the centre in the past.2
Mods often added a dark brown to the pucker to contour the eye socket with a lighter white colour on the eyelid and under the brow os.half-dozen
However, from 1965 onwards, using colorful eyeshadows on the hat became much more mutual.ii
Elizabeth Taylor's dramatic eye look in the film Cleopatra (1963) featured blue shadow all over the lid, which was more than of a nod to the makeup in mode in the sixties – not the authentic Egyptian wait.ii
During filming, Taylor was paparazzied in her dramatic makeup and it helped inspire a trend for wearing a sixties-spin on the Egyptian eye makeup expect. Effectually this time, Revlon created a mini eyeshadow trio inspired past the new Cleopatra-inspired trend.ii
"Fake lashes at present come in nearly 40 types" (Vogue, 1966)4
Lashings Of Lashes
In the 1960s, women were heavily inspired by the fluttery faux eyelashes of 1930s celebrities.2
Dramatic eyelashes were a must when it came to the mod look. The lower lashes painted on the bottom of the eyelid became known as 'Twiggies' after the young model fabricated the unique look famous.4
Did you know?: Wand mascaras were brought to market for the offset fourth dimension in the 1960s. Beforehand, women had to dip a piddling moisture brush into a powder and paint it onto their eyelashes!three
Women used heavy faux lashes to create the neotenous youthful look that Twiggy rocked in the sixties.4
Jane Shrimpton spoke of the difficulties of getting the heavy eyelash await with false lashes at the time, complaining that information technology left a "nasty, pasty line of white glue showing on the eyelid, which was torture to get off."four
Mary Quant invented waterproof mascara as a practical product for women with busy lifestyles so they could run around in the rain without their makeup getting smudged.8
Eyebrows
While well-defined brows were the mark of the 1950s, in the sixties women experimented with new brow shapes and styles. Although some stuck to their natural thick brows, others completely shaved their eyebrows off and drew their own in with an eyebrow pencil. The more daring young women used colored pencils in their eyebrows and added gems, feathers, or glitter.9
A lot of women added forehead powder that was often too night for their natural brows.vi
Related: For more than historically accurate looks, bank check out our Greek Goddess makeup and style breakdown!
Low Key Lips
Pale colored frosty (not too sleeky) lipsticks were all the rage in the 1960s.4 6 7
The young mods really loved white lipstick. Translucent pink lip glosses were a best seller at the time.iv
Titanium was added to lipsticks to make them look iridescent. The metallic look paired well with the space-age runway looks (silvery trousers, chain mail looks) created past French designers Paco Rabanne and Pierre Cardin. Revlon created a 'Moon Drops' lipstick to get that metallic high fashion expect on a budget.4
1960s Face Makeup
Blush was not the focal point of the mod expect, and many women opted to become completely blush-free and keep the foundation canvass pretty blank. However, Mary Quant did add a blush to her iconic sixties makeup collection, by the name of 'Blush Babe blusher'.viii
Notwithstanding, a lot of mods did create hollower cheeks with shadow powders to announced thinner.3 6
Nigh of the time, women wore a pale foundation color all over their confront and lips. Foundation was matte in finish and sometimes slightly tanner to compensate for a lack of blush.10
The Higher The Hair
Directly hair was in style, whether it was long or in a bob style like the 1920s. Hair looks were pretty unproblematic during this era. Hippies would continue it long without doing much else to it.10
However, Mary Quant helped inspire the shorter hair wait after, afterwards she met hairdresser Vidal Sassoon who created her famous v point bob wait on her pilus.viii
Most women would scrape their hair dorsum and curl it into a bun style. Bouffant styles were also in fashion – hair was swept up and placed on the elevation of your head, sometimes in curls or with accessories like barrettes or ribbons.10
Women teased the hair to make it look taller and so added a hairpiece for decoration.6
From the late 1950s to the early 1960s the beehive hairdo was in fashion. It was called the B-52, named afterwards the bulbous olfactory organ from ane particular B-52 bomber. To get the look, a hooded hair dryer was used after applying round rollers to the pilus.four
Backcombing helped reach the voluminous effect and it was set in identify with hairspray. From the mid-sixties onwards, wigs were the new 'it' hairstyle. Women used them to completely transform their appearance.4
One article in a 1966 edition of the Daily Express advertised the 'Smoochy', a grey-silvery wig that covered upwards half of a woman's face, which was described as being designed specially for those who were 'not and so pretty'.iv
Heady New Makeup Products Targeted To The Immature In The 1960s
Due to upturns in the economy, Britain reached total teenage employment and now young ladies had some money to spend on cosmetics. The market responded with cosmetics targeted towards the younger generation.2
In the mid-sixties, colored eyeshadow was dominant. Gala created a palette chosen the 'Option And Paint Eye Palette', which was shaped like a painter's palette and included one eyeliner, two brushes, and four shadows. Similar to the fun packaging we see used in Korean beauty today, the packaging was designed for young women to accept fun and enjoy using their makeup products.ii
Mary Quant, known for popularising the mini skirt, unveiled her makeup range in 1966. The makeup line, which took 18 months to develop, was revolutionary. Quant herself wrote that "people were stunned by the wait of the whole brand."2
A lot was revolutionary: the colors of the makeup and the tongue-in-cheek product names (quite similar to Do good cosmetics today) to name just a couple. The black and white plastic packaging with bully flowers on the front end was a complete divergence from the luxe luxury and grown-upwards packaging of the previous decades.2
Plus, the branding, for example using billboards of women's faces, was like goose egg seen before. The line took off and Mary Quant Cosmetics was soon sold worldwide.2
Quant wanted her line to replace "those bogus French names, sold by centre-aged harridans. Mary Quant cosmetics were going to be sold past girls in miniskirts, looking like top models, or by dashing immature men in jeans."two
Some of the cheeky names of her products included 'Jeepers Peepers center shadow', 'Starkers foundation', and 'Bring Dorsum The Lash mascara'.two
Quant'due south line was nigh known for the crayons, (yes – an bodily tin can of colored crayons). A drastic divergence from the typical brush and small pot, the tin instructed women to draw a flower anywhere on their face or body with the crayons (this was clearly targeted towards flower power hippies).2
Mary Quant claimed that her own lipstick was "the symbol of the new, young career adult female and they flashed information technology beyond restaurants with each other. It was like being a member of a club."ii
1960s Makeup & Fashion Icons: Twiggy
Fashion icon and model Twiggy was known for her thin frame, large eyes, night crease makeup with large spidery lashes and fatigued on 'Twiggies' – eyelashes fatigued on the lower eyelid.
Twiggy was the face up of a range of eye makeup products created past the brand Yardley. The line featured a black and white shadow compact and false lashes, dubbed the 'Twiggy lashes', which were released in 1967.two
Twiggy lashes were made from natural European hair.4
Her most iconic photographs, taken by Barry Lategan, were dubbed 'the face up of 1966' by a style journalist from the Daily Limited.ii
Lategan described Twiggy in the photoshoot "Twiggy arrived with her cropped hair and lower eyelashes painted onto her face, she sat in front of my camera and was dazzling."2
As was normal at the time, Twiggy did her own makeup for the photoshoot. She sported a mod look with an intense eye, featuring white shadow on the hat and graphic eyeliner directly above the eye socket (in place of contour) and centre liner as well along the lash line. The lips were kept completely nude, with the typical mod 'foundation as lipstick' await.2
The iconic element to Twiggy'due south look was the drawn-on lashes on the lower lid. Lisa Eldridge notes in 'Face Paint: The Story of Makeup' that Biba founder Barbara Hulanicki told her that this wait was completely unique to Twiggy at the time.two
Swinging Sixties Fashion
Mods
A departure from the popularity of the curves in the 1950s, the 1960s were epitomized by trying to achieve the slim wait every bit women were inspired past Twiggy's young boyish figure.4 The desire to look slimmer and more than adolescent in shape is evident from the straight-upwards-and-down cut of garments and the contoured gaunt cheeks look.
"Twiggy, The Cockney Kid with a face to launch a thou shapes… And she'due south merely 16." (Daily Limited, 1966)4
Like makeup, habiliment was heavily marketed to the youth demographic in the 1960s. fifty% of all clothing sold in Great britain past 1965 was purchased past the 15 – 19 yr one-time demographic. US teenagers in 1965 spent more than 3.five billion dollars on apparel.4
Mods wore fun young clothing like mini skirts, bell-bottom jeans, boots, pantsuits, and they liked dramatic psychedelic prints.6
The chiffon tent dress was often paired with a visible slip underneath. 11
PVC was a commonly used clothing material in anything from hats to minidresses. Women as well wore a lot of plastic in their accessories – big mesomorphic bright colored jewelry was paired with every immature Information technology girl'south outfits.11
White boots that reached mid-calf (called get-go boots) were hugely popular to pair with mini skirts and mini dresses in the mid-sixties.eleven
Mary Quant | Defining Fashion In The Sixties
Fashion designer and icon Mary Quant was all about creating an affordable range of makeup and clothing for the young adult female.viii
"'New' is often described every bit 'vulgar' by people who are frightened of change. I had demonstrated that from at present on manner was going to be mass-produced, that the future did not prevarication in the laboriously mitt-sewn designs that were the authentication of couture." – Mary Quant8
Mary Quant popularized the mini skirt (though it'south disputed whether or not she actually invented it) and was fifty-fifty honored with an OBE by the Queen of England for her innovations in manner. She was the first British manner icon to earn such an honor.8
Did you know?: Miniskirts were blamed for a lack of morality in the youth of the 1960s, and even every bit the cause of traffic accidents as drivers didn't go along their eyes on the road!4
Quant invented the tights look afterward encouraging JC Penny to make them to become with mini skirts and dresses.8
In an interview for the Guardian (1967), Mary Quant described 'the crutch' every bit the almost important fashion piece of the fourth dimension. Because skirts were now so mini, stockings and suspenders needed to exist replaced past total cover tights. Otherwise, the suspenders could show in unflattering angles.4
She also encouraged the creation of a more natural effect bra, which fabricated it appear as if women were going braless.8
Mary Quant as well created the concept of matching nail smoothen to clothing rather than lipstick shade.eleven
Quant's peter pan collar was very popular to jazz up a normal sweater.eight
Her range was inspired by the clothes her immature friends enjoyed wearing (tunic dresses, hipster pants, and knickerbockers (trousers that came to the knee).8
"I wanted to brand apparel that you could move in, skirts you could run and dance in" – Mary Quant8
Hippies
Although the hippy look was quite rebellious, hippy women did wear their hair very long, and usually tied back in a ponytail and with a bandana. Hippies often wore hand made jewelry and loved Native American pieces (or simply anything from outside mainstream US civilization)!5
They also accessorized with fake tattoos, dear tokens, homemade earrings, snake bracelets, and charm bracelets (oft with zodiac sign charms). Many hippies loved 'scarabs' (amulets) with origins in aboriginal Arab republic of egypt.five
In terms of wear, hippies frequently opted for low cutting tops, and sometimes showed off their breadbasket – especially if they busy their bellybutton area. Hippy women sometimes wore work shirts designed for men and often added their own patches and designs to plain shirts to express some individuality.v
They also wore dramatic belts and many of the women wore men's jeans, especially because information technology was difficult to find jeans for women in the late 1960s.v
Hippies besides wore pedal pushers, mini skirts in psychedelic patterns, tie-dyed shirts, colorful leggings and ofttimes went barefoot. Somewhat surprisingly, a lot of hippies styled secondhand Edwardian and Victoria pieces.5
Sources
. 1. Theatrical Makeup: Basic Application Techniques by Sobel (2016)
. 2. Face Paint: The Story of Makeup by Lisa Eldridge (2015)
. 3. Milady Standard Makeup past D'Allaird (2012)
. 4. Compacts and Cosmetics: Dazzler from Victorian Times to the Nowadays Day by Marsh (2009)
. 5. American Hippies past Rorabaugh (2015)
. vi. The Art and Scientific discipline of Professional Makeup by Place and Madry (1989)
. 7. The Makeup Artist Handbook: Techniques for Film, Television, Photography and Theatre past Davis and Hall (2012)
. 8. Stories of Women in the 1960s: Fighting for Freedom by Senker (2015)
. 9. Encyclopedia of Hair: A Cultural History by Sherrow (2006)
. 10. The Fine art of Makeup By Marie Agius (2009)
. eleven. The Mini Mod Sixties Book by Bleikorn (2002)
Source: https://makeupscholar.com/1960s-makeup/
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